PSN, WiiWare, XBLA: David Edery Speaks On The Digital Distribution Agenda
Last week Melbourne, Australia was host to the Digital Distribution Summit, a collection of speakers for whom would discuss the future of digital distribution.
David Edery, former worldwide portfolio manager for the Xbox Live Arcade and now Manager at Fuzbi - a consultant firm for digitally distributed games, was the keynote speaker at the event and has a lot to say about the future of this platform.
He speaks across Xbox Live Arcade, PlayStation Network and WiiWare - how to get funding, how to pitch your game, and how to not waste your time. It's a fascinating look into his years at Microsoft and for any developer looking into the Xbox Live Arcade, this is a great wake up call for them.
One of my favorite parts of this keynote was the discussion of the agendas that the platforms flow through throughout the development a game. For example, at the beginning of the XBLA's life Microsoft were green lighting small, bite-sized games, while Sony would only green light games that showed off the system.
Throughout his 3 years at Microsoft David was reorganized numerous times with new managers heading the Xbox Live space, and each one had a different idea on what they wanted for the platform. Just look at where we are right now - we're now seeing a lot of games coming out on XBLA with extraordinary art styles - Lucidity, Axel & Pixel and Fez are just some of the games that would have been green lit about the same time.

Another great part is about the pitch - specifically, making your pitch sound fun. David was able to show 'Splosion Man's pitch as an example, which was simple and to the point. As an added bonus David also had on hand 'Splosion Man's video pitch, showing a simpler 'Splosion Man showing off the games mechanics at the very early stage of development.
It's a fascinating watch and I highly recommend watching the whole thing. Over the next few days we will post the other participants in the DDSummit.







