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Monday, September 14, 2009

XBLA: Xbox Live Rating System Helps Indie Games Sales

indiegamesales.jpgIt’s been roughly a month since Microsoft last updated the not-so-new-anymore New Xbox Experience, and with it came several additions to the Xbox Live Marketplace – a new pricing structure for Xbox Live Indie Games and a new system that allowed people to rate each and every piece of marketplace content.

The rating system was a crucial addition for Indie Games – there had been a lot of complaints that the marketplace was cluttered, and Indie developers were getting demoralized by seeing more apps than games in the Major Nelson Top 10.

So a month later, how has the rating system and price drop affected Xbox Indie Games? We contacted several developers to get their side of the story.

easygolfsales.png

Matt Davis of Barkers Crest Studios had a big hit with Easy Golf on Xbox Indie Games – initially one of the first 800 MSP ($10) titles, it has since dropped down to 400 ($5), and just before the NXE update it dropped to 240MSP ($3).

Matt is unable to give us complete data, but has handily showed us the trends in the past month through this chart. Currently the game is 16th in the games’ rating system, and since then the game had been selling 3 to 4 times as many copies as it was previously, and has had a huge increase in trial game downloads.

The game has since gone back down in sales with the release of Avatar Golf, a new title from Barkers Crest.

Johnny Platform’s Biscuit Romp was another popular title, which as of August had its price brought down from 200MSP ($2.50) to 80MSP ($1). Developer Craig Forrester has revealed to us that in July the game had 614 trial downloads with 113 purchases. In August with the price drop and rating system, where it now sits at 14th place, the trial downloads rose over 1000% to 6,851 and got 1,469 sales – a 21.30% conversion rate.

Julian of Funkmasonry Industry made waves with Groov, a Geometry Wars-styled shooter where you control the music with your weaponry. The game was released at 200MSP ($2.50) and still resides at that price, but currently sits at 7th place on the rankings.

Julian has said that the game has had “5 times as many sales in August than [it] did in July” which he is very happy about.

ezmusehamster.png
EZMuze+ Hamst3r Edition is one of the few titles still selling for 800MSP – but it’s also one that is very much worth the price. Despite it being more of an application, it is far more useful than any other app out there.

Jamez from the Hamster Alliance let us know that when it was first released 4 months ago the game had some great sales – passing 1,000 sales in one week. Just before ratings were implemented the game was doing between 100-150 sales per week, but has since rocketed back up to between 550 and 800 for the weeks after the ratings were implements, where it currently resides as the third highest rated game.

Due to this it has been getting a lot of trial downloads – over 4,500 a week since the update. The game will be automatically priced down on October 22nd which I imagine will create another burst in sales.

Finally we spoke with James Silva, best known for The Dishwasher: Dead Samurai on Xbox Live Arcade, but also for his many Xbox Indie Games. His game ZP2K9 came out before Dishwasher was released and did quite well. The game currently sits as the 5th best rated game on Xbox Live Indie which has greatly increased its sales – before it was selling roughly 100 copies a week, while since the dashboard update it began to sell 350-450 copies a week. It is currently still 200MSP ($2.50)

James has also revealed that his latest title, I MAED A GAM3 W1TH Z0MB1ES!!!1, has done incredibly well. The trial and full game has been downloaded 122,063 times total, and we do know that the conversion rate from trial to full game has been very high for this title. ZOMB1ES is 80MSP ($1)

xblcgaugust09.png
Finally, we can see some of the ways ratings have changed Xbox Live Indie games by looking at the Major Nelson Top 10 for the month of August. The first week shown here was before the rating system was implemented, since then Miner Dig Deep, currently the second highest rated Indie Game, has gone from not being on the list at all to a string of weeks being at 4th place, and again – GAM3 W1TH Z0MB1ES has been at the top with the highest Indie Game rating since its release.

While it’s true that we’re seeing a lot of applications still in the Top 10, we’re seeing a lot more real games too. The system is working but it needs more people to go back and rate old games. All new titles get instantly rated by those who follow the Indie Games but older games get left in the wind – same thing for Xbox Live Arcade titles.

So go back there and check out some of those older games - make your voices heard.

Comments

Actually EZmuze can stay at 800 points forever unless they want to update the game.

So based on this, I'm assuming ZOMB1ES made at least $13,000 (that's at 15% CR, it might be higher then that though). 13k in less than a month is great. Proves all the naysayers wrong. At 10% it's about $8,500. Not bad at all.

Ah, you're right Eric - it's only 200MSP games that get automatically changed.

Well clearly, the potential for big success is there. There are millions of potential customers already connected to xbox live. You just need to grab their attention with your game/app.

The ratio from demo to trial is actually MUCH higher than 15% ;)

Anybody know what the percentage is that indie developers make? 80 cents to the dollar???? something else????

It's .70 cents on the dollar

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